Thursday, March 1, 2012

Steve Halliday

Steve Halliday - March 1, 2012
  • Convergent Media focus
  • changed when tablets came out -- mobility
  • Plastic Logic - the CUE didn't come out because
  • Liqua Vista
  • iInk - not backlit okay in light or darke
  • electroWedding
  • April 20011- Enhanced eBook - Al Gore's "Our Choice"
  • PushPopPress got bought out by Facebook
  • InfoGraphics, video, photos, interactive book
  • Richard Meyer
  • "Cognitive Load" - brain can only take so much.
  • "Dual Channel" Theory
  • Media is has specific strengths and weaknesses
  • Statistically in-different - btween iPad & book
  • Motivation isn't really considered
  • Long narrative over time, then motivation becomes an issue
  • Can be distracting
  • Homeless curriculum
  • Technopoly - book by Neil Postman
  • Prowst & the Squid - book by cognitive scientist - MaryAnn Wolf

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