Steve Halliday

Steve Halliday - March 1, 2012

• Convergent Media focus
• changed when tablets came out -- mobility
• Plastic Logic - the CUE didn't come out because
• Liqua Vista
• iInk - not backlit okay in light or darke
• electroWedding
• April 20011- Enhanced eBook - Al Gore's "Our Choice"
• PushPopPress got bought out by Facebook
• InfoGraphics, video, photos, interactive book
• Richard Meyer
• "Cognitive Load" - brain can only take so much.
• "Dual Channel" Theory
• Media is has specific strengths and weaknesses
• Statistically in-different - btween iPad & book
• Motivation isn't really considered
• Long narrative over time, then motivation becomes an issue
• Can be distracting
• Homeless curriculum
• Technopoly - book by Neil Postman
• Prowst & the Squid - book by cognitive scientist - MaryAnn Wolf
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